How we helped an EDC pen brand boost conversion rates by 8% over 90 days, even while they significantly increased their paid traffic to reach new audiences.

Tactile Turn turned to Enavi to help them maximize the transactions while scaling towards the $8m mark annually.

Their first 90 days with us coincided with a major ramp up in paid traffic.

Our focus was centered around gaining a deep understanding of their core product, bolt action pens. In the process we introduced PDP enhancements and subtle tweaks to the navigation.

Despite the site seeing colder, less familiar users our efforts increased their conversion rate by 8% which led to a 42% increase in transactions compared to the same period in 2022.