Title

Sr. Growth Experimentation Lead

Hours

Full Time, 40 hours.

Description

Enavi is seeking a Sr. Growth Experimentation Lead to own the experimentation program for a portfolio of 8- & 9-figure DTC brands. From finding where revenue leaks out of the funnel, to deciding what's worth testing, to interpreting the results and feeding those back through the process to compound impact. You will lead the way the day-to-day strategy and impact we have across clients.

This is a strategist role. The hard part isn't launching an A/B test. It's knowing which problems to solve and what solutions to prioritize with a 2-4 week test, defending that call to a client who wants to test button colors or just wants big swings, and being honest about what a result does and doesn't prove.

About the Role

You'll own client relationships and their experimentation roadmaps end to end. Working from our Intra-Site Funnel approach to focus and prioritize efforts. You'll partner with analysts, designers, and developers to conduct research translate that into hypotheses and get experiments built, shipped, and interpreted correctly.

What Will I Be Doing?

Research and diagnosis

• Run ISF analysis to locate where revenue is leaking and quantify what fixing it is worth.
• Apply Metric on Fire prioritization to decide what earns a test slot and what doesn't.
• Combine quantitative funnel data with qualitative research to build a defensible point of view.
• Own the audit process findings, test concepts, JDIs, investigates — and present it to clients.

Experimentation program ownership

• Build and maintain the testing roadmap for each client, sequenced by impact and learning value.
• Write hypotheses that isolate a variable and specify what result would change your mind.
• Work with design and dev to get variants built and QA'd against the hypothesis.
• Feed every outcome whether win, saved, or flat back into the next round.