Intra Site-Funnels

GA4 Property to use “[property_name]”

Metric Rate % Relative to Target Formula for calculating
Landing → Product View =(rate - 50)/50
PDP → Cart =(rate - 12)/12
Cart → Checkout =(rate - 40)/40
Checkout → Purchase =(rate - 45)/45

Metric on Fire: Insert Metric Here

↑ Choose the metric that is lowest relative to the target

Master Segment List

Using GA4 custom funnel explorations, analyze their intra-site funnels across as many different dimensions as necessary. This can be device type, session channel grouping, new vs. established, by category, location, etc. The goal is to find 2-3 user segments that are severely underperforming.

Date Range: Insert Here - Default to Last 30 Days

Segment # of Users Landing → Product View PDP → Cart Cart → Checkout Checkout → Purchase User CVR % of Users ARPU
Target Rate 50-70% 12-18% 40-60% 45-60%
All Users
Mobile
Desktop
Tablet
Homepage LP
/Product LPs
/Collection LPs
/Pages LPs
/Blog LPs
Direct
Email
Organic
Paid
New
Returning
US Users
Non-US Users