GA4 Property to use “[property_name]”
Metric | Rate | % Relative to Target | Formula for calculating |
---|---|---|---|
Landing → Product View | =(rate - 50)/50 | ||
PDP → Cart | =(rate - 12)/12 | ||
Cart → Checkout | =(rate - 40)/40 | ||
Checkout → Purchase | =(rate - 45)/45 |
Metric on Fire: Insert Metric Here
↑ Choose the metric that is lowest relative to the target
Using GA4 custom funnel explorations, analyze their intra-site funnels across as many different dimensions as necessary. This can be device type, session channel grouping, new vs. established, by category, location, etc. The goal is to find 2-3 user segments that are severely underperforming.
Date Range: Insert Here - Default to Last 30 Days
Segment | # of Users | Landing → Product View | PDP → Cart | Cart → Checkout | Checkout → Purchase | User CVR | % of Users | ARPU |
---|---|---|---|---|---|---|---|---|
Target Rate | 50-70% | 12-18% | 40-60% | 45-60% | ||||
All Users | ||||||||
Mobile | ||||||||
Desktop | ||||||||
Tablet | ||||||||
Homepage LP | ||||||||
/Product LPs | ||||||||
/Collection LPs | ||||||||
/Pages LPs | ||||||||
/Blog LPs | ||||||||
Direct | ||||||||
Organic | ||||||||
Paid | ||||||||
New | ||||||||
Returning | ||||||||
US Users | ||||||||
Non-US Users |