GA4 Property to use “[property_name]”
| Metric | Rate | % Relative to Target | Formula for calculating |
|---|---|---|---|
| Landing → Product View | =(rate - 50)/50 | ||
| PDP → Cart | =(rate - 12)/12 | ||
| Cart → Checkout | =(rate - 40)/40 | ||
| Checkout → Purchase | =(rate - 45)/45 |
Metric on Fire: Insert Metric Here
↑ Choose the metric that is lowest relative to the target
Using GA4 custom funnel explorations, analyze their intra-site funnels across as many different dimensions as necessary. This can be device type, session channel grouping, new vs. established, by category, location, etc. The goal is to find 2-3 user segments that are severely underperforming.
Date Range: Insert Here - Default to Last 30 Days
| Segment | # of Users | Landing → Product View | PDP → Cart | Cart → Checkout | Checkout → Purchase | User CVR | % of Users | ARPU |
|---|---|---|---|---|---|---|---|---|
| Target Rate | 50-70% | 12-18% | 40-60% | 45-60% | ||||
| All Users | ||||||||
| Mobile | ||||||||
| Desktop | ||||||||
| Tablet | ||||||||
| Homepage LP | ||||||||
| /Product LPs | ||||||||
| /Collection LPs | ||||||||
| /Pages LPs | ||||||||
| /Blog LPs | ||||||||
| Direct | ||||||||
| Organic | ||||||||
| Paid | ||||||||
| New | ||||||||
| Returning | ||||||||
| US Users | ||||||||
| Non-US Users |