The 2024 Q4 CRO Playbook

Turning your store into a conversion machine before the busiest time of year

Welcome To Increased Conversions

When your store isn’t converting visitors into customers, your business is in trouble.

No matter how good your ads…

How desirable your products…

How big your discounts…

If visitors don’t buy, your business won’t grow.

The trouble is, most of the time stores aren’t working, the business doesn’t know what the problem is.

That’s exactly what this playbook is here to help you identify:

Your metric on fire.

This is the exact point that your website if failing - the hole in the bucket.

There are 4 main stages inside your Intra-Site funnel where conversions can go missing:

  1. Landing Page → Product View
  2. Product View → Add to Cart
  3. Add to Cart → Checkout
  4. Checkout → Purchase

Once you have found your metric(s) on fire, you know what you need to fix, and this playbook will show you how to take action and put the fire out too.

Inside is everything you need to turn your Shopify store from an anchor to your growth into a slick sales machine.

So let’s dive in.